{"id":120827,"date":"2025-09-11T17:50:22","date_gmt":"2025-09-11T15:50:22","guid":{"rendered":"https:\/\/www.afg.asso.fr\/?p=120827"},"modified":"2025-09-11T17:50:24","modified_gmt":"2025-09-11T15:50:24","slug":"nouveau-logo-nouvelle-campagne-label-isr","status":"publish","type":"post","link":"https:\/\/www.afg.asso.fr\/fr\/nouveau-logo-nouvelle-campagne-label-isr\/","title":{"rendered":"Nouveau logo et nouvelle campagne du label ISR"},"content":{"rendered":"\n<p>Le label ISR d\u00e9voile son nouveau logo dans une vaste campagne de communication intitul\u00e9e :&nbsp;<strong>\u201cChangez le monde, pas vos ambitions\u201d&nbsp;<\/strong>pour encourager les Fran\u00e7ais \u00e0 orienter leur \u00e9pargne vers l\u2019investissement socialement responsable.<\/p>\n\n\n\n<p>Ce&nbsp;nouveau logo&nbsp;met en valeur les trois dimensions cl\u00e9s des fonds labellis\u00e9s : environnement (E), social (S) et gouvernance (G). Inspir\u00e9 de la forme d\u2019une pi\u00e8ce de monnaie, il met en \u00e9vidence les effets positifs des investissements dans les fonds labellis\u00e9s, par la repr\u00e9sentation d\u2019un visage souriant.<\/p>\n\n\n\n<p>La nouvelle campagne du label ISR, multicanale et \u00e0 destination de toutes les g\u00e9n\u00e9rations, rompt avec les codes financiers traditionnels gr\u00e2ce \u00e0 une palette colorielle positive et une iconographie d\u00e9cal\u00e9e. L\u2019ensemble cr\u00e9e une proximit\u00e9 imm\u00e9diate avec le public.<\/p>\n\n\n\n<p><strong>Un d\u00e9ploiement progressif<\/strong><\/p>\n\n\n\n<p>Selon les contraintes inh\u00e9rentes \u00e0 chaque soci\u00e9t\u00e9, une migration progressive de ce nouveau logo s\u2019\u00e9tendra jusqu\u2019\u00e0 fin 2025. Un kit de communication est mis \u00e0 votre disposition pour vous accompagner dans cette \u00e9volution. Il comprend :&nbsp;<\/p>\n\n\n\n<p>\u00b7&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Une notice d&rsquo;utilisation (pr\u00e9sentation campagne et supports utilisables) ;<\/p>\n\n\n\n<p>\u00b7&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Des dossiers avec les supports \u00e0 utiliser en fonction du format\/canal (r\u00e9seaux sociaux, affiches etc.) ;<\/p>\n\n\n\n<p>\u00b7&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Un dossier pour le nouveau logo (pr\u00e9sentation, charte et fichiers utilisables).<\/p>\n\n\n\n<p><a href=\"https:\/\/drive.google.com\/file\/d\/1hNAya9J94jhG7BPvwgoyqjELMMtGeIY9\/view?usp=drive_link\" data-type=\"link\" data-id=\"https:\/\/drive.google.com\/file\/d\/1hNAya9J94jhG7BPvwgoyqjELMMtGeIY9\/view?usp=drive_link\"><strong>T\u00e9l\u00e9chargez le kit de communication&nbsp;<\/strong><\/a><\/p>\n\n\n\n<p><strong><a href=\"https:\/\/www.afg.asso.fr\/fr\/publication\/nouveau-logo-et-nouvelle-campagne-du-label-isr-communique-de-presse\/\" data-type=\"link\" data-id=\"https:\/\/www.afg.asso.fr\/fr\/publication\/nouveau-logo-et-nouvelle-campagne-du-label-isr-communique-de-presse\/\">Consultez le communiqu\u00e9 de presse du label ISR<\/a><\/strong><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le label ISR d\u00e9voile son nouveau logo dans une vaste campagne de communication intitul\u00e9e :&nbsp;\u201cChangez le monde, pas vos ambitions\u201d&nbsp;pour&hellip;<\/p>\n","protected":false},"author":2554,"featured_media":120824,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":true,"_gspb_post_css":"","wds_primary_category":5,"footnotes":""},"categories":[5],"tags":[],"thematics":[192,41,639],"top_contenu":[568,44,45],"class_list":["post-120827","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classifiee","thematics-esg","thematics-finance-durable","thematics-label-isr","top_contenu-top-contenu-commission-club","top_contenu-top-contenu-espace-membre","top_contenu-top-contenu-home-page"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.afg.asso.fr\/fr\/wp-json\/wp\/v2\/posts\/120827","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.afg.asso.fr\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.afg.asso.fr\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.afg.asso.fr\/fr\/wp-json\/wp\/v2\/users\/2554"}],"replies":[{"embeddable":true,"href":"https:\/\/www.afg.asso.fr\/fr\/wp-json\/wp\/v2\/comments?post=120827"}],"version-history":[{"count":0,"href":"https:\/\/www.afg.asso.fr\/fr\/wp-json\/wp\/v2\/posts\/120827\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.afg.asso.fr\/fr\/wp-json\/wp\/v2\/media\/120824"}],"wp:attachment":[{"href":"https:\/\/www.afg.asso.fr\/fr\/wp-json\/wp\/v2\/media?parent=120827"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.afg.asso.fr\/fr\/wp-json\/wp\/v2\/categories?post=120827"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.afg.asso.fr\/fr\/wp-json\/wp\/v2\/tags?post=120827"},{"taxonomy":"thematics","embeddable":true,"href":"https:\/\/www.afg.asso.fr\/fr\/wp-json\/wp\/v2\/thematics?post=120827"},{"taxonomy":"top_contenu","embeddable":true,"href":"https:\/\/www.afg.asso.fr\/fr\/wp-json\/wp\/v2\/top_contenu?post=120827"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}