{"id":118664,"date":"2025-07-25T16:11:28","date_gmt":"2025-07-25T14:11:28","guid":{"rendered":"https:\/\/www.afg.asso.fr\/?p=118664"},"modified":"2025-07-25T16:25:20","modified_gmt":"2025-07-25T14:25:20","slug":"parcours-client-et-investissement-de-detail-reponse-esma","status":"publish","type":"post","link":"https:\/\/www.afg.asso.fr\/fr\/parcours-client-et-investissement-de-detail-reponse-esma\/","title":{"rendered":"Parcours client et investissement de d\u00e9tail : l\u2019AFG identifie les freins principaux dans sa r\u00e9ponse \u00e0 l\u2019ESMA"},"content":{"rendered":"\n<p>Dans le cadre du <em>Call for Evidence<\/em> lanc\u00e9 par l\u2019ESMA sur les obstacles \u00e0 l\u2019investissement des particuliers et l\u2019efficacit\u00e9 du parcours client, l\u2019AFG a apport\u00e9 sa contribution et partage ses constats et recommandations sur quatre axes essentiels \u00e0 l\u2019am\u00e9lioration de l\u2019investissement de d\u00e9tail en Europe :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Manque d\u2019\u00e9ducation financi\u00e8re<\/strong> : l\u2019AFG rappelle, sur la base de l\u2019\u00e9tude men\u00e9e avec le cabinet ELABE, que le d\u00e9ficit de culture financi\u00e8re demeure un frein structurant pour les \u00e9pargnants. Elle appelle \u00e0 <strong>renforcer les actions p\u00e9dagogiques<\/strong>, en lien avec les pouvoirs publics et les acteurs du secteur. <a href=\"https:\/\/fra01.safelinks.protection.outlook.com\/?url=https%3A%2F%2Fwww.afg.asso.fr%2Ffr%2Fpour-mieux-investir-elabe-pour-afg%2F&amp;data=05%7C02%7Cac.dhuart%40afg.asso.fr%7C21d4c76a7da443c30fea08ddcb6116b6%7C18570703cd134c8fa98760408f80fa42%7C1%7C0%7C638890340026285746%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&amp;sdata=djeNka2FedVKgR3xs8mifFpPQHJqL%2FqvLaO25585odI%3D&amp;reserved=0\">[Voir l\u2019\u00e9tude ELABE]<\/a><\/li>\n\n\n\n<li><strong>Enveloppes d\u2019investissement <\/strong>: l\u2019AFG soutient <strong>la mise en place de dispositifs tels que des <em>Savings &amp; Investment Accounts<\/em> (SIA)<\/strong> con\u00e7us pour encourager une \u00e9pargne de long terme \u00e0 l\u2019\u00e9chelle de l\u2019Union europ\u00e9enne. Elle appelle \u00e0 une mobilisation des \u00c9tats membres dans ce sens. <a href=\"https:\/\/fra01.safelinks.protection.outlook.com\/?url=https%3A%2F%2Fwww.afg.asso.fr%2Ffr%2Fpublication%2Freponse-call-for-evidence-commission-europeenne-savings-and-investment-accounts%2F&amp;data=05%7C02%7Cac.dhuart%40afg.asso.fr%7C21d4c76a7da443c30fea08ddcb6116b6%7C18570703cd134c8fa98760408f80fa42%7C1%7C0%7C638890340026315878%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&amp;sdata=bbYov2UukwGvE05x0ZRNt3O1%2BMDc8PK8mmzmtprAQdo%3D&amp;reserved=0\">[Voir la r\u00e9ponse de l\u2019AFG \u00e0 la consultation SIA]<\/a><\/li>\n\n\n\n<li><strong>PRIIPs<\/strong> : L\u2019AFG appelle \u00e0 une <strong>refonte cibl\u00e9e du document d\u2019information cl\u00e9 (KID)<\/strong>, en particulier la suppression des sc\u00e9narios de performance au profit d\u2019une pr\u00e9sentation des performances pass\u00e9es et la simplification des co\u00fbts de transaction.<\/li>\n\n\n\n<li><strong>Durabilit\u00e9 et pr\u00e9f\u00e9rences clients<\/strong> : l\u2019AFG plaide pour une <strong>simplification du recueil des pr\u00e9f\u00e9rences en mati\u00e8re de durabilit\u00e9 <\/strong>qui repose sur des concepts excessivement complexes. Elle propose une revue profonde, coh\u00e9rente et concomitante avec la refonte de SFDR, qui elle-m\u00eame doit tenir compte du probable manque des donn\u00e9es des \u00e9metteurs (\u00e0 l\u2019issue prochainement des n\u00e9gociations europ\u00e9ennes sur Omnibus\/CSRD). Dans ce cadre, il conviendra de simplifier le dispositif et d\u2019adopter une approche par portefeuille, plus souple, permettant aux clients d\u2019exprimer une pr\u00e9f\u00e9rence sans contraindre l\u2019ensemble de leur allocation. Dans l\u2019attente de cette r\u00e9vision, l\u2019AFG recommande une suspension du dispositif actuel.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Dans le cadre du Call for Evidence lanc\u00e9 par l\u2019ESMA sur les obstacles \u00e0 l\u2019investissement des particuliers et l\u2019efficacit\u00e9 du&hellip;<\/p>\n","protected":false},"author":4169,"featured_media":116571,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":true,"_wds_title":"","_wds_metadesc":"","_wds_focus-keywords":"","_wds_meta-robots-adv":"","_wds_meta-robots-noindex":false,"_wds_meta-robots-nofollow":false,"_wds_meta-robots-index":false,"_wds_meta-robots-follow":false,"_wds_autolinks-exclude":false,"_wds_canonical":"","_wds_redirect":"","_wds_opengraph":[],"_wds_twitter":{"disabled":true},"wds_primary_category":5,"footnotes":""},"categories":[5],"tags":[],"thematics":[],"top_contenu":[568,45],"class_list":["post-118664","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classifiee","top_contenu-top-contenu-commission-club","top_contenu-top-contenu-home-page"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.afg.asso.fr\/fr\/wp-json\/wp\/v2\/posts\/118664","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.afg.asso.fr\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.afg.asso.fr\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.afg.asso.fr\/fr\/wp-json\/wp\/v2\/users\/4169"}],"replies":[{"embeddable":true,"href":"https:\/\/www.afg.asso.fr\/fr\/wp-json\/wp\/v2\/comments?post=118664"}],"version-history":[{"count":8,"href":"https:\/\/www.afg.asso.fr\/fr\/wp-json\/wp\/v2\/posts\/118664\/revisions"}],"predecessor-version":[{"id":118686,"href":"https:\/\/www.afg.asso.fr\/fr\/wp-json\/wp\/v2\/posts\/118664\/revisions\/118686"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.afg.asso.fr\/fr\/wp-json\/wp\/v2\/media\/116571"}],"wp:attachment":[{"href":"https:\/\/www.afg.asso.fr\/fr\/wp-json\/wp\/v2\/media?parent=118664"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.afg.asso.fr\/fr\/wp-json\/wp\/v2\/categories?post=118664"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.afg.asso.fr\/fr\/wp-json\/wp\/v2\/tags?post=118664"},{"taxonomy":"thematics","embeddable":true,"href":"https:\/\/www.afg.asso.fr\/fr\/wp-json\/wp\/v2\/thematics?post=118664"},{"taxonomy":"top_contenu","embeddable":true,"href":"https:\/\/www.afg.asso.fr\/fr\/wp-json\/wp\/v2\/top_contenu?post=118664"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}